Mobile marketing or SMS/text marketing has become almost universally accepted by recipients as a way of reminding them about appointments, promoting events and gigs, offering special deals, creating brand loyalty, and up-selling.
Cheap and Effective
Almost any business can use SMS as an effective cheap way to:
- Reduce debtor delinquency
- Achieve marketing goals faster
- Maintain customer loyalty
- Build brand awareness
- Drive traffic to websites or social media
- Increase profits
- Reduce operating or marketing costs
Return on Investment
Did you know that the return on investment from mobile marketing measured by increased sales and cost savings is 100%+, SMS campaigns can be 60%+ cheaper than conventional direct marketing, 80% of text messages sent are read within 5 seconds of being received, users interact 4 times+ more with mobile content than with any other media, mobile internet access will be equal to fixed line access by 2014, in the time it takes to read this line over 1 million texts have been sent!