Does your website really need to be mobile friendly?

So, does your business website really need to be mobile friendly?

Lets assume your website is fully optimised for Google search if it’s not then you may want to read How to improve your search engine results in Google. Your site will normally appear in Google results based on words or phrases customers might use to find your services or products if they don’t know who you are yet. If you are in a niche sector or do something unusual with few obvious competitors then you may even be getting on to page one of Google!

Statistics are telling us that around 75% of people (us) are now browsing and searching exclusively on mobile devices – smart phones and tablets. This means that your customers are not using desktop and laptop computers as they have in the past. In fact the use of computers by people apart from professionals of some kind is in a decline and that is closely matched by the increase in the use of mobile devices for browsing and email. A lot of people no longer own or use a computer unless they have to.

The way we live has adjusted to the changes that the internet has delivered and technology continues to develop to meet our future needs. Some of us still wear watches because we like them but to a lot of people a watch is an old fashioned single function device and therefore not very interesting. Apple of course now offer an iconic ‘watch’ phone that is multi function and still tells us the time if we need to know.

Google saw this downsizing of gadgets and changing user habits coming a long time ago and recently announced that from 21 April 2015 they would no longer index non-mobile friendly websites in searches done on mobile devices.

In simple terms this means if your website is not fully responsive (mobile ‘friendly’) it will soon disappear from Google search results on mobile devices. If your website is not responsive it may already have dropped of Google mobile searches and if it hasn’t yet Google has promised that it will. Getting your ranking back once you go responsive may also be a challenge.

Google wants us all to have a nice mobile website experience – website layouts that automatically adjust to the screen, content that loads fast, simple navigation, big text, fewer clicks to get to where you want to go, less clutter, easy shopping, buttons and links not too close together and a number of other prerequisites for happy browsing. You can see the difference in our image here.

Google provide a test site Mobile Friendly Tool where you can check your site for mobile friendliness. Many websites only have a responsive home or splash page so you need to check every page in your site. We hope you have a better understanding of the necessity in having a mobile friendly website. If you’d like some help in this or any other digital, design or web security need please get in touch.

Nick is a principle at Digital Marketing Strategy Group. He consults in web security, business change, WordPress web design, organic SEO, design and more. He co-operates  the Creative Hub Coworking Space in Doonan, near Noosa.

Find out more about what his crew can do to help your business thrive online at www.dmsg.com.au